Pattern Recognition

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Highlights

  • “It doesn’t feel so much like a leap of faith as something I know in my heart.” Strange to hear herself say this, but it’s the truth. “The heart is a muscle,” Bigend corrects. “You ‘know’ in your limbic brain. The seat of instinct. The mammalian brain. Deeper, wider, beyond logic. That is where advertising works, not in the upstart cortex. What we think of as ‘mind’ is only a sort of jumped-up gland, piggybacking on the reptilian brainstem and the older, mammalian mind, but our culture tricks us into recognizing it as all of consciousness. The mammalian spreads continent-wide beneath it, mute and muscular, attending its ancient agenda. And makes us buy things.” (Location 1073)
  • She doesn’t feel tired, though, or lagged, mirrored-out, or anything at all. Whatever else is going on, she seems to have graduated to a more serious league of soul-displacement. Wherever her serotonin levels are, right now, it’s like she lives there. (Location 2463)