Sony’s first major success was transistor radios, such as the radio Prime Minister Ikeda had given de Gaulle. Several years earlier, Texas Instruments had tried to market transistor radios, but though it had the necessary technology, TI bungled the pricing and marketing and quickly abandoned the business. (Location 818)
Only consumer markets had the volume to fund the vast R&D programs that Moore’s Law required. (Location 1191)
But the mundane reality was that GCA didn’t listen to its customers, while Nikon did. Chip firms that interacted with GCA found it “arrogant” and “not responsive.” No one said that about its Japanese rivals. (Location 1401)
